February 25, 2016
Whoever looked at a cut beef and said to himself “hmm, wonder how this would taste with ground coffee rubbed on it” was probably a little nuts, but also a genius. I get it, it sounds weird. A cup (or 7 if you’re me) of coffee in the morning makes perfect sense.
Coffee ice cream? I'm all for it. Coffee on my meat? SAY WHAT!?
Whoever looked at a cut beef and said to himself “hmm, wonder how this would taste with ground coffee rubbed on it” was a genius. I get it, it sounds weird. A cup (or 7 if you’re me) of coffee in the morning makes perfect sense. Coffee ice cream? I'm all for it. Coffee on my meat? SAY WHAT!?
Think of a coffee rub not as opening a can of Folgers and rubbing it on a roast. That would be weird. Instead, rubbing ground coffee in conjunction with brown sugar, herbs, and spices creates this incredible, earthy, sweet and savory crust for the meat. If that sounds delicious, you’re right.
This recipe uses our own High Octane Spice Blend (shocker huh?) to achieve that phenomenal crust on the roast. What’s especially cool about how this roast is prepared is that you do virtually everything the night before so when you’re ready to start cooking, it’s as easy as preheating the oven, rubbing on the Blend and throwing that bad boy in. It’s awesome! If this recipe sounds a bit out there for you, think of the potential to try something new. Recall George Clooney’s great line from Up in the Air:
“Anybody who ever built an empire, or changed the world, sat where you are now. And it's because they sat there that they were able to do it.”
Bet you weren’t expecting to read something like that here. If that doesn’t get you pumped to coffee-up a roast, I don’t know what will!
This recipe makes about 8 servings so you can have friends over or have a few lunch leftovers.
Let’s get to it!
Here’s what you’ll need:
Here's what you do:
Let us know how it turned out, we love to see your creations on Instagram #WaywardGourmet and Twitter @WaywardGourmet. We'll post your deliciousness on our site.
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